1. Introduction

This Privacy Policy aims to inform users, travelers, and partners of Beyond the Wonderland (hereinafter “the Agency” or “we”) about how we collect, use, protect, and store their personal data.

By using our website, booking forms, or participating in our trips, you agree to the practices described below.
We operate in compliance with the General Data Protection Regulation (GDPR – EU 2016/679) and the Swiss Federal Act on Data Protection (nLPD).

2. Data Controller

Beyond the Wonderland
Franco-Swiss adventure agency, co-founded by Alice Zecca
📍 Administrative headquarters: Switzerland, Geneva
✉️ Contact: contact@beyondthewonderland.com

3. Data Collected

We only collect information necessary for the organization and management of our trips.

The data may include:

• Identification data: first and last name, date of birth, nationality, address, phone number, email.

• Administrative and travel information: passport number, validity dates, emergency contacts, dietary preferences.

• Strictly necessary medical data: allergies, relevant medical history or conditions for participant safety.

• Payment information: bank details or proof of transfer.

• Images and testimonials: photographs, videos, and quotes taken during trips, with explicit or implied consent.

4. Purpose of Processing

Your data is collected for the following purposes:

• Logistical organization of your trip (booking, supervision, accommodation, local insurance, visas).

• Communication before, during, and after the trip.

• Improving our services and personalizing our offers.

• Accounting and administrative management (invoicing, legal obligations).

• Promotional use (photos, videos, or testimonials) only after explicit consent or in accordance with the image rights defined in our T&Cs.

5. Legal Basis for Processing

The processing of your data is based on:

• The execution of a contract (participation in a trip or expedition);

• Your explicit consent (forms, photos, newsletters);

• Compliance with legal obligations (accounting, safety, customs);

• The legitimate interest of the Agency to ensure service quality and participant safety.

6. Data Retention

Your data is retained for the period necessary to carry out the trip, then archived as follows:

• Administrative and travel data: 5 years from the end of the trip.

• Accounting data: 10 years in accordance with tax legislation.

• Images and testimonials: until withdrawal of consent.

Afterward, data is deleted or anonymized.

7. Data Sharing and Transfer

We only share your data with:

• Local guides and partner providers directly involved in organizing the trip;

• Insurers, carriers, and accommodations necessary for the service;

• Administrative authorities if required by law.

No commercial transfer or resale of data to third parties is carried out.
Data transferred outside Switzerland or the European Union is protected by contractual clauses compliant with GDPR.

8. Data Security

We implement appropriate technical and organizational measures to protect your data against loss, unauthorized access, modification, or disclosure:

• Secure hosting in Switzerland or Europe;

• Access limited to authorized personnel only;

• Encryption of sensitive data and payments;

• Confidentiality agreements signed with our partners.

9. Your Rights

You have the following rights:

• Access your personal data;

• Rectify inaccurate or incomplete data;

• Request deletion (“right to be forgotten”), subject to legal obligations;

• Restrict or object to processing;

• Data portability;

• Withdraw consent at any time, particularly for the use of images or receiving newsletters.

To exercise your rights:
📧 contact@beyondthewonderland.com

10. Image Rights and Intellectual Property

10.1 Image Rights

By participating in a trip, clients may be photographed or filmed during activities.
Images are used exclusively for non-commercial communication purposes (website, social media, internal publications) unless expressly refused before departure.

10.2 Intellectual Property

All content produced or distributed by Beyond the Wonderland (texts, photographs, videos, itineraries, maps, logos, graphic materials, brand design, etc.) is protected by copyright and Swiss and international intellectual property law.
Any reproduction, distribution, or reuse without prior written authorization is strictly prohibited.

The trademarks Beyond the Wonderland and Beyond Boundaries, as well as their logos and visual identities, are original creations protected by law.
Unauthorized use may result in civil and criminal liability in accordance with applicable legislation.

11. Cookies and Analytics Tools

Our website may use functional and analytical cookies to improve navigation and user experience.
No sensitive data is collected via these tools.
You can configure your browser to refuse cookies at any time.

12. Changes to the Policy

This Policy may be updated at any time to comply with changes in laws or our internal practices.
The current version is always available on our website.

13. Applicable Law and Jurisdiction

This Policy is governed by Swiss law.
In the event of a dispute, after attempting an amicable resolution, Swiss courts shall have exclusive jurisdiction.